For the past few weeks, rumors that Kylie Jenner and Travis Scott are engaged have been circulating non-stop on social media.
Some have even gone so far as to claim that Kylie and Travis are secretly married.
Kylie and Travis already have a daughter together, so it's not hard to imagine them making some sort of permanent commitment to one another in the very near future.
But they're probably not married already -- because that's not how the Kardashian clan does business.
Allow us to explain:
An insider confirmed to Radar Online today that Kylie and Travis recently got engaged.
As for why the couple hasn't gone public with the news, the source says master momager Kris Jenner is manipulating the situation to allow for maximum exposure.
“It’s just a case of when and how Kris chooses to announce the news,' says the insider.
“The likelihood is that it’ll be on social media, but first they’ll shoot a ton of scenes for the show and set the stage for a money-spinning TV wedding.'
Yes, it seems a Kylie-Travis wedding special might already be in the making.
The ladies of the Kardashian-Jenner clan have always lived their lives in front of a camera crew, but the news that Kylie might be planning a TV wedding is a bit surprising.
After all, the 20-year-old certainly isn't in need of cash or a public image boost.
Kylie is soon to be a billionaire and she has 120 million followers on Instagram.
This is a level of success and popularity that her sisters never could have imagined, which is saying something, as Kylie's sisters are some of the most famous women on the planet.
So Kylie doesn't really stand to gain much from a televised wedding -- but the family business does.
Ratings for Keeping Up With the Kardashians have been on the decline for years, and if the trend continues, E! network execs will eventually arrive at the decision that the show is simply too expensive to produce.
Kris reportedly sees the show as the cornerstone of the Kardashian media empire, and she's convinced her daughters that they need to do everything they can to ensure its continued survival.
“The show needs all the help it can get right now, and Kris sees Kylie’s romance as a plotline that’s not been fully exploited,' says the insider.
'Exploited' is not generally a term that people use in reference to their own children.
Then again, most parents didn't help their children become international icons.
Needless to say, it's easy to see why the ladies of the Kardashian-Jenner family continue to follow Kris' marching orders -- even if it means subjecting themselves to a little light exploitation.
Born Jacques Webster, Travis Scott grew up in a suburb of Houston and began making music as a teenager. He formed a duo called the Graduates with Chris Holloway, and they released an EP in 2009. The following year he formed another duo, the Classmates, with OG Chess. Scott produced the duo's two full-lengths, Buddy Rich and Cruis'n USA, but they broke up near the end of 2011. After dropping out of college, Scott moved to Los Angeles and began recording music on his own. He met T.I. and eventually Kanye West. Scott was hired as an in-house producer for GOOD Music, and appeared on the label's Cruel Summer compilation in 2012. Scott's debut, Owl Pharaoh, was originally scheduled to be released as a free mixtape in 2012, but as his profile grew (including a placement in XXL Magazine's Freshman Class of 2013), and sample clearance issues, the album wasn't released until May of 2013. Featuring guest appearances by T.I. and 2 Chainz (on the single 'Upper Echelon') as well as Toro y Moi and Justin Vernon of Bon Iver, the mixtape eventually garnered a nomination for Best Mixtape at the 2013 BET Hip Hop Awards.
The buildup to Scott's first proper studio album involved the Days Before Rodeo mixtape, promoted with the singles 'Don't Play' and 'Mamacita,' and the March 2015 U.S. Rodeo Tour, for which Scott headlined, supported by Young Thug and Metro Boomin. Several of the dates sold out. During the same month, Rihanna's Scott-produced hit single 'Bitch Better Have My Money' was released. '3500' and 'Antidote' were released ahead of Rodeo, Scott's second full-length, which followed in September on Grand Hustle/Epic and debuted at number three on the Billboard 200. Toward the end of the year, 'Antidote' peaked at number 16 on the Hot 100 and became Scott's first platinum single.
Chatter regarding a follow-up, along with numerous delays, ensued throughout much of 2016. Meanwhile, Scott extended his commercial presence with featured spots on Wiz Khalifa's 'Bake Sale,' Rihanna's 'Woo,' and Kanye West's 'FML,' as well as a collaboration with Young Thug and Quavo, 'Pick Up the Phone,' a midyear hit issued as the lead single of Young Thug's JEFFERY. Three months later, after 'Bitch Better Have My Money' earned a platinum certification, Scott's second proper album arrived. Titled Birds in the Trap Sing McKnight after one of Quavo's lines in 'Pick Up the Phone,' the woozy, mostly midtempo set featured that hit and contributions from the likes of André 3000, Kid Cudi, and Kendrick Lamar. It went straight to the top of the Billboard 200. Leading up to his third LP, Scott was featured on a slew of tracks, including platinum singles headlined by SZA ('Love Galore'), Drake ('Portland'), Miguel ('Sky Walker'), 2 Chainz ('4 AM),' and Trippie Redd ('Dark Knight Dummo'). Scott's own 'Butterfly Effect' arrived during this torrent of hits in May 2017 and promptly went platinum as well. Seven months later, Huncho Jack, Jack Huncho, a collaborative full-length with Quavo, entered the Billboard 200 at number three. The following May, Scott released 'Watch,' a non-album track featuring Kanye West and Lil Uzi Vert, and within three months released Astroworld, which he considered the true follow-up to Rodeo. Featuring 'Butterfly Effect,' the album -- named after a demolished Houston amusement park -- debuted at number one and was supported with a second single, 'Sicko Mode.'